Rates · reach · audience
SWFL Spotlight, by the numbers.
A straight-ahead summary of who we reach, how they engage, what sponsorships cost, and how to get in touch. Download the PDF or read it here.
Audience at a glance
2,480
engaged email subscribers
54%
average open rate
78%
SWFL residents (not tourists)
$148K
avg. household income
Audience profile
Who reads us.
Gathered from Beehiiv analytics, our annual reader survey, and public SWFL demographic data.
⌂
Local & rooted
78% live in Lee, Collier, or Charlotte counties. 62% have lived in SWFL for 5+ years.
♀
Slightly female-skewed
54% women, 44% men, 2% non-binary / prefer not to say.
◐
Ages 35–65
Core reader is 44. Strong tails in both 28–34 and 65+ segments.
$
High-income professionals
Median HHI $148K. 38% own a second property or vacation rental in the region.
Rate card
What sponsorship costs.
Single issue
One-off launches
$650
per issue
- 200-word feature
- Hero placement
- 1× Instagram
- Website page
Best value
Quarterly
Recurring campaigns
$2,250
4 issues
- 400-word feature
- Priority placement
- 2× Instagram per issue
- Dedicated video segment (1)
- Light co-branded collateral
Annual
Anchor partners
$7,800
12 issues
- Everything in Quarterly ×3
- Seasonal custom campaign
- Co-hosted event
- Logo in every issue footer
In good company
ACME CO
RIVER &
GULFSHORE
MADE HERE
CAPE CORAL
BAY & BEAM
Media Kit · April 2026
Audience data, rate card, past work, and contact details. Updated quarterly.
Good to know
Media-kit questions.
Is the PDF current?
Updated quarterly, alongside our reader survey. The version linked on this page is always the latest.
Do you share a subscriber list?
Never. We don’t sell, rent, or share our list — with sponsors or anyone. All sponsorships run through our own send.
Can I see previous sponsored issues?
Yes. Email us and we’ll send you three recent examples relevant to your industry.
Next step
Questions? Let’s talk.
A 15-minute call clears up most questions the PDF doesn't cover.