For brands & businesses
Sponsor a Thursday that Southwest Florida actually reads.
A single warm, local issue — delivered to 2,480 engaged SWFL inboxes every Thursday morning, right before the weekend. Your story, in the voice our readers already trust.
Most issues are booked 4–6 weeks out. Peak season (Nov–Apr) fills first.
Our audience, in numbers
2,480
engaged subscribers, growing weekly
54%
open rate (industry: 22%)
78%
SWFL residents, not tourists
$148K
avg. household income
What sponsorship includes
Your story, our voice, their Thursday.
We don’t run banner ads. Every sponsor gets an editorial-style feature written with you, for our audience.
✎
Co-written feature
A 200–400 word sponsored spotlight, written in our editorial voice. You approve every line before it ships.
◎
Hero-position placement
Your feature runs in the top third of Thursday’s email — above the weekly stories, below the hero image.
♪
Dedicated social post
One Instagram post and one story reel from our team. We write, you approve.
☀
Website feature
Your story lives permanently on SWFLSpotlight.com in our sponsor archive, tagged to its issue.
♥
Event mentions
If your issue coincides with an event you’re running, we list it on our Event Radar for the month.
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Exclusivity
Only one sponsor per issue. We don’t share your audience slot with a competitor that week.
Issue sponsorship
Three ways to partner with us.
Single issue
First-time partners, one-off launches
$650
per Thursday issue
- Co-written 200-word feature
- Hero-position placement
- One Instagram post + story
- Website sponsor page
- One event radar mention
Most popular
Quarterly
Growing local brands & recurring campaigns
$2,250
4 issues · billed quarterly
- Everything in Single, ×4
- 400-word extended feature
- Priority issue selection
- 2 Instagram posts per issue
- Dedicated video segment once per quarter
- Light co-branded collateral
Annual partner
Anchor sponsors · 12 issues + custom work
$7,800
12 issues · billed annually
- Everything in Quarterly, ×3
- Seasonal custom campaign
- Co-hosted community event
- Logo in every issue footer
- First right of refusal on new series
Past partners
Work we’ve done, results we’ve seen.
LOGO A
A downtown restaurant’s relaunch
We co-wrote a feature on their new chef and menu. The issue ran the Thursday before their soft open.
412 clicks → 38 reservations in week one.
LOGO B
A local nonprofit’s spring gala
Feature + event radar + Instagram reel. We interviewed the founder and told her story, not the sales pitch.
Event sold out 9 days ahead of last year.
LOGO C
A beach-town boutique’s seasonal launch
Quarterly partnership covering their Q1 collection, Q2 ambassador program, Q3 pop-up, Q4 holiday.
30% lift in first-time customers, Q1 to Q4.
Our issue with SWFL Spotlight drove more qualified traffic in one Thursday than three months of social ads. And the feature still converts six months later — it reads like a real story because it is one.
In good company
ACME CO
RIVER &
GULFSHORE
MADE HERE
CAPE CORAL
BAY & BEAM
Media Kit · April 2026
Audience data, rate card, past work, and contact details. Updated quarterly.
Good to know
Quick questions.
Do you accept every sponsor?
No. We turn down anything political, anything deceptive, and anything that would erode reader trust. We’d rather lose the sale than lose the audience.
How much control do I have over the copy?
You see every word before it ships. We write a draft in our voice, share it with you, take revisions, and publish only when you sign off.
Can I pick which Thursday my issue runs?
Yes, subject to availability. Most issues are booked 4–6 weeks out; peak season (Nov–Apr) fills first.
What if I’m not in SWFL?
We only partner with businesses serving the Fort Myers / Cape Coral / Naples / Sanibel / Bonita region. It’s what our audience trusts us for.
Do you offer a trial or smaller package?
Single-issue sponsorship is already our entry tier. It’s the fastest way to see whether your brand fits our audience — no annual commitment required.
Do you do banner ads or display?
No banner ads. Ever. Every sponsorship is editorial. It’s why our open rates are 54% and not 22%.
Ready when you are
Let’s find your Thursday.
A 15-minute call is the fastest way to know if we’re the right fit. We’ll walk through your goals, our calendar, and what a typical issue looks like — and you’ll leave with a clear yes, no, or maybe.